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AI“失意者”苹果,到了它的「诺基亚时刻」吗?
AppleApple(US:AAPL) 3 6 Ke·2025-08-11 12:15

Core Insights - Apple appears to be lagging in the AI era, facing significant challenges and criticisms regarding its strategic direction and execution in AI development [2][4][10] Group 1: Apple's Recent Challenges - Apple has faced criticism from former President Trump regarding its DEI policies, which he labeled a "scam," leading to a 3.02% drop in stock price on May 23 due to trade policy pressures [2] - The company's recent product launches at the WWDC were perceived as underwhelming, failing to meet market expectations [2] - In July, Apple lost four AI experts to Meta, including the head of its AI team, highlighting intense competition for AI talent [3] Group 2: Internal Dynamics and Strategic Missteps - Apple held a rare all-hands meeting to address its AI strategy, with CEO Tim Cook emphasizing the need to seize AI opportunities and invest in this area [4][5] - The company has historically been slow to adapt its AI strategy, with internal disagreements on the direction and execution of AI initiatives [14][17] - Despite early investments in AI and acquiring several AI companies, Apple has not prioritized voice assistant capabilities, leading to a loss of competitive edge [10][11] Group 3: Market Opportunities and Challenges in Chatbot Development - The global chatbot market is projected to grow significantly, with estimates of reaching $7.57 billion in 2024 and $8.99 billion in 2025, driven by increasing demand for personalized customer service and operational efficiency [19][20] - Chatbots are becoming essential tools for businesses, offering capabilities that range from simple Q&A to complex task management, thus reshaping user interaction [18][22] - Apple's potential entry into the chatbot market could enhance its software ecosystem, connecting various applications like Siri and Safari, but success will depend on its ability to execute effectively in a competitive landscape [23]