YUM CHINA(US:YUMC) Xin Jing Bao·2025-08-11 15:44Core Insights - Ele.me is experiencing significant growth in rider engagement and income, with a 181% increase in monthly active riders since the launch of Taobao Flash Purchase, and a 236% increase in crowd-sourced riders [1] - The company is committed to enhancing rider experience and support, with plans to continue investing in rider services and rewarding positive contributions [1][2] Group 1: Rider Income and Growth - The number of riders earning over 10,000 yuan in July reached 2.8 times that of the previous year, indicating a strong income growth among riders [1] - On August 7, over 300,000 small restaurants achieved peak transaction volumes, with the total number of Ele.me riders reaching 3.5 times that of the previous year [1] Group 2: Social Security and Rider Support - Ele.me has initiated a pilot program to provide social security for willing riders, addressing varying needs among different rider demographics [2] - The company has implemented various measures to improve rider welfare, including order rewards, weather subsidies, and flexible delivery options during adverse conditions [2] Group 3: Community Engagement and Recognition - Ele.me has recognized riders for their heroic acts, awarding them the title of "Community Hero" and providing rewards for their positive contributions [3] - The company plans to continue enhancing support for riders in areas such as living conditions, development opportunities, and social security [3]