“印度主导的这个市场，中国品牌领先了”

Core Insights - The electric vehicle (EV) market in Nepal is rapidly growing, with Chinese brands dominating the market, accounting for 79.86% of the 16,701 EVs sold in the country [1][5][8] - The share of electric vehicles in total four-wheeled vehicle imports in Nepal is projected to reach 73% in the fiscal year 2024-2025, making it one of the highest globally [1][5][8] - The competition between Chinese and Indian EV manufacturers is intensifying, as evidenced by the recent auto show in Kathmandu, which showcased various models and offered significant discounts [2][4] Industry Overview - The auto show in Kathmandu highlighted the fierce competition for market dominance in Nepal's EV sector, with Chinese brands clearly leading [2] - BYD has emerged as one of the best-selling EV brands in Nepal, with its Atto 1 model priced at 2.89 million NPR attracting considerable attention [4] - The introduction of high-end models like the Zeekr X, priced at 8.5 million NPR, indicates a growing market for luxury EVs in Nepal [5] Market Dynamics - The import of electric vehicles in Nepal has seen a dramatic increase from just 236 units in the fiscal year 2019-2020 to 16,701 units in the latest fiscal year, reflecting a growth of 23.33% [6][8] - The total value of imported electric vehicles reached 41.23 billion NPR, contributing to a significant portion of the overall vehicle import value of 50.88 billion NPR [5][6] - The shift in consumer preference towards electric vehicles has been influenced by the introduction of affordable models and improved infrastructure, as well as a growing awareness of environmental issues [8][9] Competitive Landscape - Indian manufacturers, once the dominant players, are facing challenges due to the rapid advancements and competitive pricing of Chinese EVs [7][8] - The presence of female entrepreneurs as a significant customer segment for brands like BYD indicates a shift in the demographic profile of EV buyers in Nepal [8] - The Nepalese government is actively seeking to reduce reliance on fossil fuels, which aligns with the increasing popularity of electric vehicles [9]