DFAC(SH:600006) Ge Long Hui·2025-08-11 19:12Core Viewpoint - Dongfeng Fengshen L8, a new strategic model from Dongfeng, has officially started pre-sales with a starting price of 129,900 yuan, positioning itself as the "most comfortable luxury cabin under 200,000 yuan" aimed at mainstream family users [2][22]. Group 1: Product Features - The Dongfeng Fengshen L8 is designed as a hybrid SUV with a spacious interior, measuring 4762×1910×1677mm and a class-leading wheelbase of 2825mm, providing ample comfort for families [5][22]. - It features a "cloud soft sofa" seat that has received the "Seat Comfort Star" certification from the China Automotive Research Institute, utilizing high-density foam and ergonomic design for optimal support [8][9]. - The vehicle includes a unique rear seat cooling and heating box with a capacity of 4.5L, catering to family needs during travel [8][9]. Group 2: Technology and Safety - The L8 is equipped with advanced smart features, including the world's first model to support Alipay's smart payment system, enabling seamless payment for parking, charging, and daily expenses [10][20]. - It boasts 28 L2-level intelligent driving assistance features, enhancing safety and control during driving [19][20]. - The vehicle incorporates a four-layer battery safety system that exceeds new national standards, ensuring protection against punctures, pressure, and water damage [17][19]. Group 3: Market Positioning and Brand Strategy - Dongfeng aims to redefine family vehicles with the L8, focusing on comfort, intelligence, and safety, while also targeting the global market as a representative of Chinese automotive manufacturing [20][22]. - The L8 is positioned as a competitive product in the new energy vehicle market, emphasizing its comprehensive design that reflects a home-like comfort and security [22].