一口清凉 火遍多国

Core Insights - The article highlights the increasing presence and popularity of Chinese ice cream brands in overseas markets, particularly in Southeast Asia, the Middle East, and Africa, which were previously dominated by international brands [6][8][14]. Market Performance - Chinese ice cream brands, such as Joyday and Cremo, have gained significant market share in regions like Indonesia and Thailand, with Cremo's sales growing at an annual rate of over double digits in the last three years [8][12]. - In Indonesia, Joyday ice cream was launched in 2018 and quickly gained recognition for its unique flavors and quality, leading to high sales volumes, with some stores selling up to 35,000 units in a single day [8][10]. - In Saudi Arabia, the sales points for Chinese ice cream have exceeded 3,000, with monthly sales nearing 500,000 units [8][10]. Supply Chain and Logistics - The article discusses the challenges of transporting ice cream, which is temperature-sensitive, and the measures taken to ensure quality during transit, including the use of cold chain logistics and expedited customs processes [10][11][12]. - Recent improvements in logistics have allowed for faster delivery times, with some products reaching shelves in Saudi Arabia within 15 days of leaving the production facility [11][12]. Localization and Market Strategy - Chinese dairy companies are focusing on localizing their operations by establishing production facilities in key markets like Indonesia and Thailand, enhancing their distribution networks and cold chain logistics [11][13]. - The target demographic for these brands is primarily the younger population, with marketing strategies tailored to resonate with local tastes and preferences, such as introducing tropical flavors [15][16]. Community Engagement - Chinese dairy companies are actively engaging with local communities through social responsibility initiatives, which have helped improve brand recognition and acceptance in these markets [16].