vivo Vision已在内测，但苹果MR头显却要凉透了

Core Insights - vivo is set to officially launch its mixed reality (MR) headset, vivo Vision, following a series of teasers and internal testing [1][4][5] - The product is positioned as a step towards a broader robotics strategy, aiming to integrate MR technology into everyday user scenarios such as entertainment and home robotics [8][19] - vivo Vision's design bears similarities to Apple's Vision Pro, but it aims to differentiate itself by focusing on practical applications and affordability [7][19] Product Development - vivo's mixed reality team has expanded to 500 members, with plans to launch high-fidelity prototype experiences in multiple cities by September 2025 [5][9] - The company has established a new robotics lab, indicating a strategic focus on integrating MR with robotics technology [11] Technical Specifications - vivo Vision features a design reminiscent of ski goggles, with multiple cameras for spatial video capture and gesture interaction [11][15] - The headset is expected to weigh less than Apple's Vision Pro, which ranges from 600-650g, potentially enhancing user comfort during extended use [17][22] - It will utilize an external battery, with expectations for higher energy density compared to Apple's 3166mAh battery [17] Market Positioning - vivo Vision aims to create a compelling use case for MR technology by linking it to family-oriented applications and home automation, contrasting with the more niche positioning of Apple Vision Pro [19][23] - The company plans to price vivo Vision competitively, targeting a broader audience by aligning its cost with high-end smartphones and lightweight laptops [23] Competitive Landscape - vivo Vision seeks to address the shortcomings of Apple Vision Pro, which has faced criticism for its high price and limited practical applications [20][22] - The success of vivo Vision will depend on its ability to deliver on key performance metrics such as visual clarity, interaction accuracy, and overall user experience [20][23]