Midea Group(SZ:000333) Sou Hu Cai Jing·2025-08-12 03:19Group 1 - The core theme of the initiative in Laoshan District is "Leisurely Shopping in Laoshan, Enjoying Life," with a plan to launch "Ten Actions to Boost Consumption" in 2025, covering various sectors including goods, culture, tourism, housing, and rural areas [1] - The policy employs a "government subsidy + enterprise discount" dual strategy to ensure benefits reach consumers directly [1] - A total of 150 consumption promotion activities are planned for the year [1] Group 2 - The grand opening of Midea's Smart Home flagship store in Wanggezhuang Street, Laoshan District, took place on August 9, with a store area of 460 square meters [3] - The store attracted consumers with a combination of "government old-for-new subsidies + significant enterprise discounts" on its opening day [3] - Over 100 customers participated in the old-for-new program within the first two days, with energy-efficient products like smart air conditioners and washer-dryer combos accounting for 75% of sales [5] Group 3 - The Qingdao government is expanding the categories eligible for the old-for-new subsidy from 8 to 12, adding items such as microwaves, water purifiers, dishwashers, and rice cookers [9] - The initiative includes 15 categories of smart home products and 7 categories of air purifiers, making it the first in Shandong Province to do so [9] - The old-for-new program is a key measure in the "Ten Actions to Boost Consumption," with over 20 community events already conducted, benefiting many families in Laoshan District [9]