康师傅少卖了11亿，饮料、方便面都在跌

Core Viewpoint - The company is experiencing significant growth pressure, with a decline in revenue despite an increase in net profit [1] Revenue Performance - In the first half of 2025, the company's revenue was approximately 40.092 billion yuan, a year-on-year decrease of 2.7%, with sales dropping over 1.1 billion yuan [1] - The instant noodle business saw a sales decline of 2.5% to 13.465 billion yuan, with specific categories showing varied performance: container noodles down 1.3% to 6.771 billion yuan, high-priced bag noodles down 7.2% to 5.092 billion yuan, mid-priced bag noodles up 8.0% to 1.372 billion yuan, and dry noodles and others up 14.5% to 0.23 billion yuan [2] - Beverage revenue decreased by 2.6% to 26.359 billion yuan, with tea drinks down 6.3% to 10.67 billion yuan, water down 6.0% to 2.377 billion yuan, fruit juice down 13.0% to 2.956 billion yuan, while carbonated and other beverages increased by 6.3% to 10.256 billion yuan [3] Market Position and Strategy - The company is shifting towards a cost-performance orientation, while competitors like Uni-President are focusing on "consumption upgrades" [3] - The company is reducing its distribution network, with the number of marketing merchants decreasing from 67,215 to 63,806 and direct retailers from 220,623 to 219,124 [4] Overall Adaptation - The company is adapting to a new market rhythm amidst the pressures it faces [5]