Core Viewpoint - Le Si Group (02540.HK) anticipates a decrease in net profit for the six months ending June 30, 2025, with an expected profit drop of approximately RMB 1,600 million to a range of RMB 1,900 million compared to RMB 2,860 million in the same period of 2024 [1] Summary by Relevant Categories Profit Forecast - The company expects net profit for the upcoming period to decline to between RMB 1,900 million and RMB 1,300 million, down from RMB 2,860 million in 2024 [1] Reasons for Profit Decrease - The reduction in net profit is primarily attributed to: - A decrease in gross profit by approximately RMB 980 million, mainly due to changes in rebate policies from media partners, resulting in lower rebate rates [1] - Increased employee benefits expenses due to the expansion of the sales and marketing department, leading to higher sales and marketing costs [1] - Increased depreciation from the new office at Beijing Star Earth Center and rising employee benefits expenses due to an increase in operational staff, contributing to higher general and administrative expenses [1]
乐思集团(02540.HK)发盈警，预期中期纯利同比减少