科技行业再现千亿“蛇吞象”，AI搜索新军意旨收购谷歌Chrome浏览器

Group 1 - Perplexity, an AI startup, has made a $34.5 billion acquisition offer to Google Chrome [1] - OpenAI is also planning to launch an AI browser to fundamentally change consumer web browsing, posing a direct challenge to Google Chrome's market dominance [1] - Perplexity was officially launched in December 2022 and is one of the earliest generative search engines [1] Group 2 - CITIC Securities believes that AI search will provide a more intelligent search experience and has the potential to become a new traffic entry point similar to Douyin and Xiaohongshu in the medium to long term [1] - Currently, AI search primarily applies large model capabilities to question understanding and information summarization, producing broad, accurate, and structured search results [1] - In the medium to long term, AI search is expected to evolve from a simple search tool to a new traffic entry point, facilitating one-stop information search and product/service purchases while charging transaction fees to service providers [1] Group 3 - According to Cinda Securities, companies like 360 and Kunlun Wanwei have browser and AI search business operations [1]