增程，难卖

Core Viewpoint - The article discusses the challenges faced by range-extended electric vehicles (REEVs) in the Chinese automotive market, highlighting a shift in consumer preference towards pure electric vehicles (BEVs) and plug-in hybrids (PHEVs) [1][2][3]. Market Performance - In July, the retail penetration rate for new energy vehicles reached a historical high of 54%, with BEV sales at 607,000 units (up 24.5% year-on-year), PHEV sales at 278,000 units (down 0.1% year-on-year), and REEV sales at only 102,000 units (down 10.4% year-on-year) [3]. - From January to July, REEVs had a year-on-year growth of 12.1%, significantly lower than BEVs at 35.2% and PHEVs at 25.2% [3]. Market Dynamics - The decline in REEV sales is attributed to the explosive growth of BEVs, which have increasingly crowded the market, particularly in the mainstream segment [5][8]. - Many early REEV adopters are now switching to BEVs as they enter the vehicle replacement cycle, indicating a broader industry trend [7]. Competitive Landscape - The mid-to-high-end market for REEVs has become increasingly competitive, with numerous brands entering the space, leading to intensified competition [11][13]. - Companies like Li Auto and Aito have experienced significant fluctuations in delivery volumes, with Li Auto's July deliveries dropping from 50,000 to 30,000 units year-on-year [11][14]. Consumer Preferences - The article notes that consumers are increasingly favoring larger battery capacities and faster charging capabilities in REEVs, which are seen as a response to range anxiety [19][21]. - The perception of REEVs is shifting, with some consumers questioning the rationale behind choosing REEVs over BEVs, given the advancements in battery technology [19][21]. Future Outlook - The article suggests that the future landscape will likely see BEVs dominating the mainstream market, with REEVs remaining relevant in the mid-to-high-end segment, albeit as a smaller player [16][23]. - The trend towards larger batteries and faster charging in REEVs is expected to continue, as manufacturers adapt to consumer demands [17][23].