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出走中东,又一中国车企深化伊拉克市场建设

Core Viewpoint - Chery Automobile has signed an agreement with Jameel Motors to launch Omoda and Jaecoo brands in the Iraqi market, indicating a strategic move to expand its presence in the Middle East [1][3]. Group 1: Market Demand and Growth - The Iraqi market has shown strong demand for new vehicles, with new car sales estimated to have increased by over 28%, reaching approximately 161,000 units [3]. - The automotive industry is a key sector in Iraq, accounting for 8%-10% of the country's total imports, which presents new opportunities for Chinese automakers [3]. Group 2: Export and Sales Performance - In the first half of this year, the number of cars exported directly from China to Iraq rose to 18,000 units, a 71.4% increase compared to the same period last year [3]. Group 3: Leadership and Strategy - Jameel Motors' Iraqi operations will be led by Kamal Sultan, who has over ten years of experience in the Iraqi market and has previously established sales networks for brands like Toyota and Nissan [5]. - The Vice President of Jameel Motors, Jasmine Wong, emphasized the importance of careful selection of overseas partners and a long-term investment approach for Chinese automakers, highlighting the need for comprehensive pre-sales and after-sales services to enhance customer satisfaction [5].