Amazon(US:AMZN) Sou Hu Cai Jing·2025-08-13 06:21Core Insights - Amazon has made significant adjustments to its category structure, affecting nine major handmade product categories, which will be reclassified from "GUILD" prefixed subcategories to standard product types [1][3] - The changes are set to take effect from August 2025 and will continue until October 31, 2025, fundamentally altering the competitive landscape for sellers, particularly small and medium-sized businesses [3] Category Adjustments - The reclassification has led to a drastic decline in sales for some sellers, with reports of products experiencing significant drops in rankings and zero sales after being moved to broader categories [1][3] - Amazon claims the adjustments aim to enhance product search visibility, but the execution has raised concerns, as some sellers were not notified prior to the changes [3] Seller Response Strategies - Sellers are advised to reassess their product competitiveness in the new categories, adjust keyword strategies, and consider developing new products that fit multiple category characteristics [5] - Implementing a robust data monitoring system is crucial for sellers to quickly identify the impacts of category changes [5] Tools and Support - EasyCang ERP offers features to help sellers navigate the challenges posed by the category adjustments, including keyword performance tracking, advertising analysis, and sales trend monitoring [5] - The importance of establishing a flexible operational system is emphasized, as platform policy changes are a norm in cross-border e-commerce [7]