前七月房企销售降幅收窄 保利发展1632亿元暂列“销冠”

Core Viewpoint - The real estate market is stabilizing due to various policies, with a noticeable reduction in the sales decline of real estate companies in the first seven months of 2025 compared to the previous year [2][8]. Sales Performance - In the first seven months of 2025, the total sales of the top 100 real estate companies reached 2.07 trillion yuan, a year-on-year decline of 13.3%, significantly narrowing from a 40.1% drop in the same period last year [2][8]. - Poly Development ranked first in sales, achieving a signed area of 8.0453 million square meters and a sales amount of 163.185 billion yuan, down 26.81% and 17.85% year-on-year, respectively [2][3]. - Other companies like Greentown, China Overseas, China Resources, and China Merchants also entered the billion-yuan sales club, with sales figures of 136.8 billion yuan, 132 billion yuan, 123.6 billion yuan, and 104.6 billion yuan, respectively [3]. Pricing Strategies - Many real estate companies adopted a "price for volume" strategy, leading to a general decline in sales prices compared to last year [7][9]. - For instance, Greentown's average sales price in July was 26,733 yuan per square meter, down from 29,755 yuan per square meter in July of the previous year [7]. Market Trends - The real estate market continues to be in an adjustment phase, with a trend of shrinking balance sheets among listed companies [6]. - Despite the overall decline in sales, some companies like Jinmao reported a sales increase of over 20% year-on-year, achieving 61.807 billion yuan in sales [6] - The market is expected to maintain stability in August, with potential improvements in sales due to ongoing policy support [10]. Profitability Concerns - The shift to a "price for volume" strategy has resulted in profit losses for many companies, with 11 out of 62 listed companies forecasting losses for the first half of 2025 [9][10]. - Factors contributing to poor performance include increased asset impairment provisions and rising interest expenses on debts [10].