GREE(SZ:000651) Sou Hu Cai Jing·2025-08-13 11:13Group 1 - Gree Electric Appliances has officially renamed its WeChat public account from "Dong Mingzhu Healthy Home" to "Gree Good Products Guide" on August 13, 2025 [1] - The public account has undergone three name changes in the past year, with the latest change being from "Dong Mingzhu Healthy Home" to "Gree Good Products Guide" [5] - The brand strategy "Dong Mingzhu Healthy Home" was launched on February 13, 2025, during a brand strategy conference in Sichuan, aiming to transform Gree from product manufacturing to health services [7] Group 2 - The renaming of the public account is part of a broader strategy to convert "trust traffic" into "quality recognition," enhancing emotional connections with consumers [7] - The name changes have prompted widespread discussion within the industry, indicating a significant shift in Gree's branding approach [7]