CTG DUTY-FREE(SH:601888) Sou Hu Cai Jing·2025-08-13 11:52Core Viewpoint - The opening of the Care Bears themed café and pop-up store in Sanya International Duty-Free City marks a significant trend in integrating IP with cultural tourism, aiming to enhance family-oriented consumer experiences during the summer season [1][15]. Group 1: Store Opening and Design - The Care Bears themed café is the first of its kind in mainland China, designed as a "healing space" with vibrant colors and soft lines, incorporating the brand's iconic elements into its décor and menu [6][14]. - The pop-up store features a 100 square meter area with three exclusive product lines that blend classic Care Bears imagery with local Hainan elements, enhancing the appeal to tourists [8][10]. Group 2: Consumer Engagement and Experience - The café and pop-up store are designed to create immersive experiences, with interactive events such as character meet-and-greets and DIY activities to engage families and children [4][6]. - The first week of sales saw Hainan exclusive products ranking among the top-selling items, indicating strong consumer interest in locally themed merchandise [10]. Group 3: Strategic Implications for the Company - The integration of experiential dining and retail through the café and pop-up store is part of a broader strategy to transform Sanya International Duty-Free City from a shopping destination into a comprehensive cultural tourism complex [15]. - The company plans to continue exploring diverse IP collaborations to enhance its offerings and contribute to the development of Hainan as a free trade port [15].