“董明珠健康家”更名为“格力好物指南”

Group 1 - Gree Electric has renamed its official WeChat account from "Dong Mingzhu Health Home" to "Gree Good Products Guide" on August 13 [1] - The account's name history shows that "Gree Electric" certified "Gree Dong Mingzhu Store" on March 11, 2024, and "Dong Mingzhu Health Home" was certified as "Gree Good Products Guide" on August 13, 2025 [1] Group 2 - On February 13, Gree Electric launched the "Dong Mingzhu Health Home" brand at a strategic conference in Sichuan, aiming to reconstruct the retail value chain through experiential scenarios, data visualization, and intelligent interactive services [2] - The initiative is seen as a move to strengthen the personal brand of Dong Mingzhu, the company's chairwoman [2] - On March 13, Dong Mingzhu attended the opening ceremony of the first "Dong Mingzhu Health Home" store in Beijing, expressing a goal to open 10,000 such stores [2]