TENCENT(HK:00700) Bei Jing Shang Bao·2025-08-13 16:24Core Viewpoint - Tencent's WeChat "Fenfu" has launched a new borrowing feature, allowing users to apply for loans based on their historical transaction records, marking a significant update in its financial product offerings [1][2]. Group 1: Product Features - The "Fenfu" borrowing function is linked to user transactions, requiring users to meet three conditions: having made transactions of at least 100 yuan in the past 30 days, not using "Fenfu" for those payments, and passing a system assessment [2]. - Users can only borrow amounts that match their historical transaction amounts, and they can apply for loans multiple times within their credit limit based on different historical transactions [2]. - The borrowing service is currently in a small-scale trial phase, allowing users to borrow funds to their bank accounts for purposes outside of WeChat payments [1][2]. Group 2: Market Implications - The introduction of the borrowing feature is expected to attract a broader consumer base and help Tencent expand its business scale by allowing usage beyond WeChat payments [3]. - The shift from pure consumer credit to cash-like services indicates a strategic move to enhance product flexibility and practicality by linking user payment behavior with accessible credit [3]. - This behavior-based risk control method may improve risk assessment but could potentially exclude low-frequency consumers with good credit ratings, indicating a need for a more comprehensive evaluation of new users [3].