多品类收入下滑 甘源食品上半年净利腰斩

Core Viewpoint - Ganyuan Foods reported a decline in both revenue and profit for the first half of 2025, attributing the downturn to rising raw material costs, increased sales expenses, and ineffective marketing strategies [1][2]. Financial Performance - The company achieved a revenue of 945 million yuan, a year-on-year decrease of 9.34% [1]. - The net profit attributable to shareholders was 74.61 million yuan, down 55.2% year-on-year [1]. - Sales expenses increased to 175 million yuan, a rise of 26.59% compared to the previous year [1]. Marketing and Brand Strategy - Ganyuan Foods engaged actor Ding Yuxi as a brand ambassador and launched various marketing campaigns across multiple cities [2]. - Despite significant marketing investments, the company did not see a corresponding increase in sales, indicating a potential misalignment with target audiences [2]. Product Performance - Revenue from the five major product categories declined, with the comprehensive nut and bean series down 19.92% to 273 million yuan [3]. - The only category to see growth was the broad bean series, which increased by 2.11% to 125 million yuan, although sales volume fell by 4.62% [3]. International Expansion - Ganyuan Foods reported significant growth in overseas markets, achieving revenue of 44.13 million yuan, a year-on-year increase of 162.92% [3]. - The proportion of overseas revenue rose from 1.61% to 4.67%, with the number of overseas distributors increasing to 38 [3]. Industry Insights - Analysts suggest that many domestic companies are reaching growth limits in local markets, making international expansion a promising avenue for growth [4].