Core Insights - Apple CEO Tim Cook emphasized the company's commitment to seizing opportunities in the AI revolution, highlighting that Apple has never been the first to enter emerging technologies [1] - Reports indicate that Apple is set to launch a new version of Siri, which will allow users to control most iPhone applications through a personalized Siri based on Apple Intelligence [3][6] Group 1: Siri's New Features - The upcoming Siri will feature advanced cross-application voice control capabilities, enabling users to perform tasks like posting comments on social media or booking rides without touching the screen [3] - Unlike the existing "Shortcuts" feature, which requires preset commands, the new personalized Siri will allow users to interact using natural language, significantly enhancing user experience [6][8] - The introduction of the App Intents framework in iOS 16 will facilitate this functionality by modularizing applications into intents, entities, and shortcuts, improving Siri's ability to understand and execute commands across different applications [8][9] Group 2: Competitive Advantage - Apple's approach to AI, particularly with the personalized Siri, positions it as a universal intelligent agent, capable of driving nearly all applications except for sensitive ones like health and banking [11] - The ability to unify voice interaction across various Apple devices, such as iPhone, Apple Watch, and Mac, presents a compelling opportunity for Apple to enhance its ecosystem [11][13] - The challenge of enabling Siri to operate across applications remains a significant hurdle, but Apple’s strategy of developing a comprehensive solution rather than a mediocre one is likely to be more acceptable to users [13]
苹果原来在“憋大招”,Siri要改变你用iPhone的方式