YUEXIU PROPERTY(HK:00123) 2 1 Shi Ji Jing Ji Bao Dao·2025-08-14 00:31Core Viewpoint - The real estate market in Guangzhou is facing uncertainty, prompting state-owned enterprises like Zhu Shi Real Estate to implement "price protection" measures to stabilize the market and boost buyer confidence [1][2]. Group 1: Price Protection Measures - Zhu Shi Real Estate has announced a "price protection" initiative covering seven properties in Guangzhou, promising to compensate buyers for price differences until December 31, 2025, with a maximum compensation of 200,000 yuan in property management fees [1][2]. - The price protection applies only to specific properties and is not a direct refund of the price difference but rather compensation through other means [2]. - This strategy is a response to the declining activity in the Guangzhou real estate market, where buyer sentiment is cautious [1][4]. Group 2: Market Context - In July, Guangzhou's real estate market showed weak performance, with a 49% decrease in supply area and a 26% decrease in transaction area compared to the previous month [4]. - The average transaction price in July was 323,000 yuan per square meter, reflecting a 9% month-on-month decline and a 5% year-on-year decline [5]. - The sales performance of the top 30 real estate companies in Guangzhou dropped by 28% year-on-year and 47% month-on-month, totaling 10.539 billion yuan [5]. Group 3: Competitive Landscape - The "price protection" strategy is not unique to Zhu Shi Real Estate; other companies like Yuexiu Real Estate and Poly Developments have previously implemented similar measures to attract buyers [3][4]. - Analysts suggest that the introduction of price protection by leading brands can alleviate buyer concerns about falling prices and encourage purchasing decisions [3]. - The current market dynamics show intense competition between new and second-hand properties, with many developers opting to maintain stable pricing rather than engage in large-scale promotions [5].