GREE(SZ:000651) Sou Hu Cai Jing·2025-08-14 01:50Group 1 - Gree Electric's official account "Dong Mingzhu Health Home" was renamed to "Gree Good Product Guide" on August 13, 2025, due to Tencent WeChat platform rules requiring unique names for accounts [1] - The name change is part of a strategy to prepare for the launch of the online "Dong Mingzhu Health Home" mall, which was announced in February 2025 [1] - The account has undergone three name changes since its inception, reflecting the company's evolving branding strategy [1] Group 2 - The first "Dong Mingzhu Health Home" store opened in Beijing on March 13, 2025, with plans to establish 10,000 stores nationwide [2] - As of March 18, 2025, the Beijing store recorded 2,000 visitors and sales of 6.6 million yuan, with online platforms generating over 1.6 million yuan in sales [2] - The Inner Mongolia store opened on August 5, 2025, with live streaming sales conducted by Dong Mingzhu and her team [2] Group 3 - The sales ratio of air conditioning to non-air products in the Beijing store was approximately 7:3 at opening, which improved to 1:1 during the trial phase of the Inner Mongolia store, indicating increased consumer awareness of Gree's full range of health appliances [4] - The Inner Mongolia store achieved over 2 million yuan in sales within four days of trial operation [4] - Dong Mingzhu emphasized that her personal brand is not tied to Gree, stating that her advertising efforts have saved the company significant costs [4] Group 4 - Gree Electric aims to establish 3,000 "Dong Mingzhu Health Home" stores this year, with 800 already opened as of now [5] - The initial batch of 500 stores was launched in March 2025, with the remaining 2,500 planned to open gradually [5]