GREE(SZ:000651) Sou Hu Cai Jing·2025-08-14 04:58Core Viewpoint - The article discusses the recent rebranding of Gree Electric's WeChat account from "Gree Dong Mingzhu Store" to "Dong Mingzhu Health Home," highlighting the strategic shift and the public's reaction to it [5][15]. Group 1: Rebranding and Strategic Shift - Gree Electric officially launched its new strategic brand "Dong Mingzhu Health Home" during the brand strategy conference on February 13, 2025 [7]. - The rebranding has sparked significant discussion among netizens, with some humorously suggesting that similar names could be used for other brands [9]. - The name change was necessary due to Tencent WeChat platform rules, which require that two accounts cannot share the same name, facilitating the launch of the online "Dong Mingzhu Health Home" store [15]. Group 2: Marketing Efforts - Dong Mingzhu has actively promoted Gree's products, emphasizing the freshness and energy-saving features of their refrigerators [16]. - The company is engaging customers with promotional activities, including a lottery for a free stay at a five-star hotel [18].