Core Viewpoint - NetEase Cloud Music reported significant growth in net profit and adjusted net profit for the six months ending June 30, 2025, driven by increased online music service revenue and improved operational efficiency [1][2]. Financial Performance - The company recorded revenue of RMB 3.8271 billion and gross profit of RMB 1.3925 billion for the six months ending June 30, 2025, with a slight decrease in gross profit of RMB 33.2 million, while gross margin improved from 35.0% to 36.4% [1]. - Operating profit reached RMB 844.5 million, up from RMB 599.9 million for the same period in 2024, attributed to a more prudent promotional strategy and reduced marketing expenses [1]. - Net profit for the period was RMB 1.8821 billion, compared to RMB 809.9 million in the previous year, with an adjusted net profit of RMB 1.9464 billion, reflecting a year-on-year growth of 121.0% [2]. Content Strategy - The company continued to enrich its unique content offerings, focusing on diverse music choices tailored for audiences and promoting original Chinese music [2]. - It expanded its copyright content reserves, including popular Korean music labels like RBW and StarShip, as well as works from renowned Chinese musicians [2]. - The company boasts a strong roster of independent musicians and is committed to developing self-produced music, with recent self-produced tracks like "Two Dilemmas" gaining popularity [2]. Product Development - The company enhanced the quality of music listening experiences and improved personalized recommendations to meet user needs [3]. - In the first half of 2025, the main product was upgraded for better visual appeal, simplification, and usability [3]. - The company optimized music discovery and consumption experiences through advanced personalized distribution and innovative features like the "Shen Guang Player," enhancing user engagement and participation [3].
网易云音乐(09899.HK)：上半年经调整净利润19.46亿元 同比增长121%