腾讯Q2收入利润双增长，AI“立大功”

Core Insights - Tencent Holdings reported a revenue of 184.5 billion RMB for Q2, representing a 15% year-on-year growth, with operating profit (Non-IFRS) at 69.2 billion RMB [1][3] - The company achieved a gross margin of 22% and an operating profit margin of 18%, despite significant capital expenditures [1][3] - The acceleration of AI technology and applications is translating into performance momentum for Tencent [1] Revenue Breakdown - Tencent's value-added services revenue grew by 16% year-on-year to 91.37 billion RMB, with the gaming sector seeing a 22% increase, maintaining over 20% growth for three consecutive quarters [4] - The domestic gaming market showed a 17% growth, driven by successful titles such as "Delta Action" and "Peacekeeper Elite" [4] - Marketing services revenue reached 35.76 billion RMB, with a 20% year-on-year growth, benefiting from AI-driven improvements in advertising platforms and enhanced WeChat transaction ecosystem [4] Financial Technology and Enterprise Services - Financial technology and enterprise services revenue improved significantly, growing by 10% year-on-year to 55.54 billion RMB [5] - Growth in financial technology services was supported by increases in consumer loan services, commercial payment activities, and wealth management services [5] - Demand for AI-related services, including GPU leasing and API token usage, contributed to the acceleration in enterprise services revenue growth [5]