“格力好物指南”公众号改回“董明珠健康家” 一年多四次调整

Group 1 - Gree Electric Appliances has changed its official brand service account name multiple times in the past year, with the latest change occurring on August 15, when it reverted back to "Dong Mingzhu Health Home" just one day after being renamed "Gree Good Products Guide" [1][6] - This marks the fourth name change for Gree's official account since March 2024, indicating an unusual frequency of brand name changes in the industry [6] - The "Dong Mingzhu Health Home" brand strategy was officially launched on February 13, 2025, during a brand strategy conference in Sichuan, leading to a nationwide rebranding effort across Gree's offline stores and online platforms [8] Group 2 - Dong Mingzhu stated that the purpose of using her name for the brand is to convert "trust traffic" into "quality recognition," aiming to shift Gree from product manufacturing to health services and establish a stronger emotional connection with consumers [8]