Shake Shack开起档口店 69元的汉堡也要接地气了？

Core Viewpoint - Shake Shack is experimenting with a "takeout-focused" model by opening a small store in New York's Madison Square that only supports pickup and delivery, reflecting a localization strategy in response to market demands [1][12][13]. Company Summary - The new store format, located in Huadong Xincheng, operates as a central kitchen producing burgers and fries, with no dine-in service available [5][9]. - The menu at the new location includes signature items like the beef burger and crispy chicken burger, similar to offerings at the Sanlitun store, but with a more limited selection [5][10]. - Shake Shack's initial entry into the Chinese market was marked by long queues and high demand, but recent performance has been less favorable, with reports of store closures and food safety issues [10][12][13]. Industry Summary - The fast-food industry in China is highly competitive, and the rise of the delivery market has prompted brands to adapt their business models [12][13]. - The trend of opening delivery-focused stores is gaining traction, with companies like Meituan partnering with numerous brands to establish satellite stores that reduce operational costs by 50%-70% [14][16]. - Experts suggest that the future of restaurant growth may lie in lower-cost, flexible delivery models, as consumer preferences shift towards value [16].