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推客时代:从默默无闻到全民生态,背后力量何在?

Core Insights - The "Tuike" model has emerged from the WeChat ecosystem, showcasing the power of business innovation and the interaction between technology, platform strategy, and industry ecology [1][3] Group 1: Historical Development - The term "Tuike" was first registered as a trademark by Sina in August 2009, marking the official recognition of the concept, although it remained dormant until the rise of social e-commerce [1] - In 2018, Suning launched "Suning Tuike," exploring community-driven growth, but its impact was limited due to a closed ecosystem [3] - A pivotal moment occurred on January 9, 2025, when WeChat incorporated "Tuike" into its ecosystem strategy, enhancing social distribution and creating a closed-loop for transactions [3] Group 2: Acceleration of the Model - The "Tuike" model gained momentum through the "Bite Point Conference," which began with the first conference in Hangzhou on March 3, 2025, and continued to gain traction with subsequent events in Changsha and Guangzhou [5] - WeChat established an e-commerce product department on May 14, 2025, to further accelerate the construction of the transaction ecosystem, providing robust support for the "Tuike" model [5] Group 3: Current Trends and Innovations - By mid-2025, the number of "Tuike" participants is expected to exceed ten million, with a clothing brand achieving 5 million in sales in a month through 3,000 "Tuike" agents, demonstrating the model's success [7] - The "Tuike" model is evolving from text and image distribution to short video and live streaming distribution, promoting the idea that "everyone can be a Tuike" [7] - The emergence of tools like "One-Click Tuike" has lowered the barriers for merchants to join, addressing challenges related to distribution agency binding and product promotion [7] Group 4: Timeline of Key Events - August 2009: Sina registered the "Tuike" trademark, marking the first official recognition of the concept [8] - 2018: Suning launched "Suning Tuike," forming the initial model but within a limited ecosystem [8] - January 9, 2025: WeChat's public mention of "Tuike" and the launch of the "Ten Thousand Tuike Conference" ignited industry interest [8] - March 3, 2025: The first "Ten Thousand Tuike Conference" in Hangzhou marked a milestone for the model [8] - May 14, 2025: WeChat established an e-commerce product department to enhance the transaction ecosystem [8] - May 28, 2025: The second "Tuike Conference" in Changsha further promoted platform scalability [8] - August 8, 2025: The third "Ten Thousand Tuike Conference" in Guangzhou signaled the full-scale explosion of the "Tuike" ecosystem [8]