Core Viewpoint - NetEase Cloud Music reported significant growth in revenue and profit for the first half of 2025, driven by an increase in paid subscribers and enhanced user experience. Group 1: Financial Performance - The company achieved a revenue of RMB 3.827 billion for the six months ending June 30, 2025, with a profit attributable to equity holders of RMB 1.885 billion, representing a year-on-year increase of 132.83% [1] - Basic earnings per share were RMB 8.96, while adjusted net profit reached RMB 1.946 billion, up 120.99% year-on-year [1] - The online music service revenue increased by 15.9% from RMB 2.56 billion for the six months ending June 30, 2024, to RMB 2.967 billion for the same period in 2025 [1] Group 2: User Engagement and Content Strategy - The company focused on enhancing user experience and expanding membership benefits, leading to a rise in monthly paid users and subscription revenue, which grew from RMB 2.144 billion to RMB 2.47 billion [1] - The monthly active user count showed stable growth, with the daily active user to monthly active user ratio remaining above 30% [1] - The company enriched its unique content offerings, including collaborations with popular Korean music labels and renowned Chinese musicians, while also promoting original music [2] Group 3: Monetization and Profitability - Membership subscription revenue grew by 15.2%, driven by an increase in membership scale, despite some dilution in monthly revenue per paying user due to changes in membership structure [3] - The company launched various premium services and enhanced member benefits, resulting in higher user engagement and retention rates [3] - Gross margin improved to 36.4% in the first half of 2025, benefiting from business scale expansion and strong monetization of core online music services [3]
网易云音乐发布中期业绩,股东应占利润18.85亿元,同比增加132.83%