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推客纪元:2025年私域电商生态繁荣的推手与背后力量

Core Insights - The evolution of the "推客" (Tuike) concept has transitioned from initial exploration to a thriving ecosystem, with 2025 identified as a pivotal year for its development [1][6] - The concept was first registered by Sina in 2009, but it did not materialize into a commercial model until Su Ning launched the "Su Ning Tuike" platform in 2018 [1][4] - The real turning point occurred in January 2025 when WeChat included "推客" in its ecosystem strategy, marking the beginning of a dual-engine development for the industry [3][4] Timeline of Key Events - 2005-2009: Multiple attempts to register the "推客" trademark were unsuccessful, leading to the concept remaining unrealized [4] - 2009: Sina successfully registered the "推客" trademark, but this was limited to trademark positioning without commercial practice [4] - 2018: Su Ning launched the "Su Ning Tuike" platform, showcasing the initial model but limited by its closed ecosystem [4] - January 9, 2025: WeChat's public course discussed "推客" and the "万人推客大会" project was initiated by the organization "沸点会," marking a significant industry focus [3][4] - March 3, 2025: The first "万人推客大会" was held in Hangzhou, validating the model's feasibility and providing practical tools [3][4] - May 28, 2025: The second conference took place in Changsha, focusing on resource integration and the establishment of WeChat's e-commerce product department [3][4] - August 7, 2025: The third conference in Guangzhou gathered over a thousand brands, solidifying the "千万推客" ecosystem [6] Industry Growth and Development - The 推客 industry is experiencing unprecedented explosive growth, with ambitious goals set by "沸点会" to launch 2000 platforms and engage 10 million 推客 to influence 1.3 billion consumers [6] - The 推客 role has evolved from merely being a "mobile shelf" to becoming a "content sharer," enhancing the ecosystem's prosperity [6] - Efficient closed loops of information flow, logistics, and capital flow have provided a solid foundation for the rapid development of the 推客 model [6] - The collaborative efforts of WeChat and "沸点会" have fostered a "人人皆推客" (everyone can be a 推客) philosophy, gradually becoming a reality [6][8]