XIAOMI(HK:01810) Sou Hu Cai Jing·2025-08-15 01:49Core Insights - The air conditioning market in China is experiencing significant shifts, with Xiaomi emerging as a strong competitor, achieving a remarkable growth rate of 53.9% year-on-year, positioning itself as the third-largest player in the market [2][4][5] - Midea remains the market leader with a share of 26.8%, but it has seen a decline of 5.3% compared to the previous year, while Gree, the second-largest, has faced a more substantial drop of 16.9% [2][4] - Haier is also showing positive growth with a 9.4% increase in market share, while Aux has seen a decline of 12.9% [2][4] Market Share and Growth Rates - Midea: 26.8% market share, -5.3% year-on-year growth [2] - Gree: 17.2% market share, -16.9% year-on-year growth [2] - Xiaomi: 13.7% market share, +53.9% year-on-year growth [2][4] - Haier: 11.6% market share, +9.4% year-on-year growth [2] - Aux: 8.8% market share, -12.9% year-on-year growth [2] Strategic Insights - Xiaomi's rapid growth is attributed to its commitment to innovation and the integration of smart technology in traditional home appliances, aligning with the industry's trend towards smart home ecosystems [5][7] - The company's CEO, Lu Weibing, emphasizes the importance of transforming the competitive landscape from a "red ocean" to a "blue ocean" through continuous investment in innovation [5][7] - Xiaomi aims to further increase its market presence in the air conditioning sector, potentially surpassing Gree in the near future based on current growth trajectories [4][7]