东方甄选再涨超12% “山姆范式”引关注 公司近期经营呈边际改善

Core Viewpoint - Oriental Selection (01797) has shown a strong performance, with its stock price increasing over 230% since early July, and a 12.69% rise to HKD 39.42 as of the latest report, with a trading volume of HKD 1.114 billion [1] Group 1: Financial Performance - Oriental Selection is set to release its full-year results for the fiscal year ending May 31, 2025, on August 22 [1] - For the fourth quarter of fiscal year 2025, the company reported revenues of USD 150 million, a year-on-year decline of approximately 30%, although the decline has narrowed compared to the previous quarter [1] - The Non-GAAP operating profit was approximately RMB 79 million, with an operating profit margin of about 7%, showing a quarter-on-quarter improvement [1] Group 2: Strategic Insights - The company has experienced improvements in profitability following the separation from Huizhong and the departure of a leading host, indicating a shift towards product-driven growth from a host-driven model [1] - Guosen Securities highlighted the "Sam's Club paradigm" that emphasizes the importance of high-cost performance products and mature membership systems in a diversified and transparent consumer market [1] - Recent operational improvements for Oriental Selection, including successful expansion into new product categories and enhanced quality of self-operated business, validate the growth logic for companies in this sector [1]

EAST BUY-东方甄选再涨超12% “山姆范式”引关注 公司近期经营呈边际改善 - Reportify