JiShi Media(SH:601929) Hua Xia Shi Bao·2025-08-15 03:16Core Viewpoint - The stock of Jishi Media has experienced significant speculative trading, with a notable increase in price despite the company's poor financial fundamentals, leading to warnings about trading risks [2][3][4]. Group 1: Stock Performance - Jishi Media's stock has been on a continuous rise, with a 5-day limit-up from August 7 to August 13, resulting in an approximate 88% increase in stock price since the beginning of August [3][4]. - The stock's trading volume has been high, with a cumulative turnover rate of 114.97% from August 4 to August 13 [3]. - Despite a market downturn on August 14, Jishi Media's stock still closed up by 1.67% at 3.66 yuan, although it later adjusted down by 1.64% [2][3]. Group 2: Financial Performance - Jishi Media is expected to report a net loss of between 187 million yuan and 233 million yuan for the first half of 2025, with a projected loss of 465 million yuan for 2024 [2][6]. - The company has indicated that while revenue is expected to grow, different business segments are showing significant divergence, with public customer business revenue anticipated to decline due to increased competition and changing consumer habits [6][7]. - The overall cost structure is expected to rise, primarily due to increased costs in group customer business, which is growing significantly [6][7]. Group 3: Investment and Business Strategy - Jishi Media has a minimal investment in the film "731," which is not expected to significantly impact its financial performance, despite the stock price surge linked to the film's anticipated release [2][4]. - The company has undertaken asset restructuring, including the exchange of low-efficiency subsidiaries for quality IPTV assets, aimed at improving operational efficiency and financial performance [8][9]. - The establishment of a new subsidiary to integrate IPTV and cable television resources is part of the company's strategy to enhance its service offerings and mitigate risks [8][9].