JiShi Media(SH:601929) Hua Xia Shi Bao·2025-08-15 03:14Core Viewpoint - The stock of Jishi Media has experienced significant speculative trading, with a notable increase in price despite the company's poor financial performance and low investment in the film "731" [2][4][6]. Group 1: Stock Performance - Jishi Media's stock has been on a continuous rise, with a 5-day limit-up from August 7 to August 13, leading to an approximate 88% increase in stock price since the beginning of August [3][4]. - The stock's trading volume has been high, with a cumulative turnover rate of 114.97% from August 4 to August 13 [3]. - Despite a market downturn on August 14, Jishi Media's stock still closed up by 1.67% to 3.66 yuan, although it later adjusted down by 1.64% [2][3]. Group 2: Financial Performance - Jishi Media is expected to report a net loss of between 187 million yuan and 233 million yuan for the first half of the year, with a projected loss of 465 million yuan for 2024 [2][6]. - The company has indicated that while revenue is expected to grow, different business segments are showing significant divergence, with public customer business revenue declining due to increased competition and changing consumer habits [6][7]. - The overall cost structure is rising, primarily due to increased costs in group customer business, which is growing significantly, and the costs associated with multiple subsidiaries [7][8]. Group 3: Business Strategy and Market Sentiment - Jishi Media has made efforts to optimize its asset structure by swapping out low-efficiency subsidiaries and injecting quality IPTV assets, which is seen as a positive move for improving financial performance [8]. - The anticipation surrounding the film "731" has driven speculative interest in Jishi Media's stock, despite the company's minimal financial stake in the project [4][5]. - Market sentiment remains optimistic, with investors showing high enthusiasm for stocks associated with trending topics, which has led to irrational trading behavior [4][5].