Core Viewpoint - 361 Degrees reported stable growth in its mid-2025 operational data, with revenue and net profit showing positive year-on-year increases, aligning with expectations [1] Financial Performance - Revenue for the first half of 2025 increased by 11% to 5.7 billion yuan, while net profit rose by 9% to 860 million yuan, meeting expectations [1] - The proposed interim dividend is 0.204 HKD per share, with a payout ratio of 45%, up from 40.3% in the first half of 2024, enhancing shareholder returns [1] Business Segments - The children's clothing segment maintained double-digit growth, with revenue up 11% to 1.26 billion yuan; children's footwear and apparel saw revenue changes of +28% and -8%, respectively [1] - The gross margin for children's apparel decreased due to the introduction of high-cost performance products aimed at attracting customers [1] - Adult footwear and apparel revenue grew by 8% to 4.18 billion yuan, with footwear and apparel gross margins at 43.3% and 41.3%, respectively, showing year-on-year improvements [1] Channel Performance - E-commerce channel revenue surged by 45% to 1.82 billion yuan, accounting for 31.8% of total revenue, with effective product differentiation between online and offline offerings [2] - Offline revenue remained stable, focusing on innovative retail models and enhancing single-store productivity [2] - As of June 2025, the company operated 5,669 stores, a decrease of 81 from the end of 2024, with an average store size increase of 7 square meters [2] Inventory and Cash Flow - Inventory value decreased by 11% to 1.89 billion yuan, with inventory turnover days increasing by 2 days to 109 days [3] - Operating cash flow improved significantly, up 227% to 520 million yuan, attributed to reduced inventory and slower accounts receivable growth [3] - The company holds approximately 4.3 billion yuan in net cash, with a low debt ratio of 2.2% [3] Profitability Metrics - Gross margin slightly increased by 0.2 percentage points to 41.5%, while overall expense ratios remained stable [3] - Sales expense ratio rose by 0.3 percentage points to 18.2%, with advertising costs at 580 million yuan, consistent with budget and prior year [3] - Operating profit margin decreased by 0.6 percentage points to 20%, and net profit margin fell by 0.3 percentage points to 15% [3] Strategic Outlook - The company has been enhancing its product, brand, and channel strategies over the past two decades, with ongoing brand upgrades and channel optimization [4] - Despite competitive pricing pressures, the company expects to outpace industry growth due to its high cost-performance products [4] - Revised net profit forecasts for 2025-2027 are 1.26 billion, 1.39 billion, and 1.51 billion yuan, with corresponding P/E ratios of 9, 8, and 7 [4]
361度(01361.HK)：业绩稳健保持增长 经营性现金流大幅改善