Core Viewpoint - 361 Degrees reported a year-on-year revenue growth of 11% to 5.7 billion yuan and a net profit growth of 9% to 860 million yuan for the first half of 2025, while maintaining its annual guidance despite a challenging consumer environment [1][2]. Financial Performance - Revenue increased by 11% to 5.7 billion yuan, with adult products growing by 10.9% and children's clothing by 11.4% [1][2]. - The net profit attributable to shareholders rose by 9% to 860 million yuan [2]. - The company declared a dividend of 20.4 Hong Kong cents per share, with a payout ratio increasing from 40% to 45% [2]. Sales Channels and Product Performance - E-commerce sales showed strong performance, growing by 45% and accounting for 32% of total revenue, with exclusive products making up 85% of e-commerce sales [1][2]. - The gross profit margin improved to 41.5%, driven by cost control and increased product prices, with adult and children's clothing margins at 42.5% and 41.6%, respectively [1]. Operational Developments - The company significantly improved its operating cash flow, increasing 2.27 times to 524 million yuan, attributed to reduced inventory and improved payment terms [1]. - 361 Degrees is actively exploring new channel development opportunities, with 49 "super stores" opened by the end of the first half of 2025, aiming to reach 100 by year-end [2]. Future Outlook - The company is expected to benefit from the introduction of new store formats, which may contribute to revenue growth [2]. - Earnings per share (EPS) forecasts for 2025-2027 are projected at 0.60, 0.69, and 0.76 yuan, respectively, with a target price of 6.6 Hong Kong dollars based on a 10x PE ratio for 2025 [2].
361度(1361.HK)：电商表现持续亮眼 维持全年指引