Core Viewpoint - 361 Degrees reported a solid performance in the first half of 2025, with revenue and net profit increasing by 11.0% and 8.6% year-on-year, respectively, indicating a positive growth trajectory for the company [1][2]. Financial Performance - The company achieved a revenue of 5.7 billion yuan and a net profit of 0.86 billion yuan in H1 2025, with an EPS of 0.42 yuan and a proposed interim cash dividend of 0.204 HKD per share, resulting in a payout ratio of 45.0% [1]. - Gross margin improved by 0.2 percentage points to 41.5%, while operating margin and net profit margin decreased by 0.7 and 0.3 percentage points to 19.9% and 15.0%, respectively [1][2]. - Revenue from the main brand (offline channels) grew by approximately 10-15%, while e-commerce revenue surged by 35-40% [1]. Revenue Breakdown - Adult and children's clothing revenue increased by 8.2% and 10.0%, respectively, with online sales growing by 45.0% and offline sales remaining flat [1][2]. - The revenue contribution from adult clothing, children's clothing, and other categories was 73.2%, 21.6%, and 5.2%, respectively, with significant growth in adult footwear and children's footwear [1][2]. Channel Performance - Online and offline revenue contributions were 31.8% and 68.2%, respectively, with online sales growing by 45.0% and offline sales remaining stable [2]. - As of June 2025, the company operated 5,669 stores in mainland China and 1,357 overseas, with a slight decrease in the number of stores compared to the beginning of the year [2]. Inventory and Cash Flow - Inventory as of June 2025 was 1.89 billion yuan, a decrease of 10.5% from the beginning of the year, while accounts receivable increased by 7.2% to 4.66 billion yuan [3]. - Operating net cash flow for H1 2025 was 0.52 billion yuan, reflecting a significant increase of 227.2% year-on-year, driven by profit growth and reduced inventory [3]. Strategic Developments - The company is focusing on enhancing its brand competitiveness and expanding into new sports categories, including fitness and yoga [3]. - The launch of new products and the establishment of super stores are part of the strategy to strengthen brand image and improve customer experience [3].
361度(1361.HK)2025年中期业绩点评：上半年业绩稳健增长 新业态超品店顺利拓展、强化品牌形象