菜鸟驿站反击战：直面拼多多，国内稳扎稳打，海外加速布局

Core Viewpoint - The competition between Cainiao Network and Pinduoduo's Duoduo Grocery highlights the fierce battle in the e-commerce sector, particularly in the "last mile" delivery market, where both companies are vying for market share through aggressive strategies and subsidies [1][3]. Group 1: Market Competition - Duoduo Grocery launched a "package collection" feature three years ago, aiming to capture a share of the last-mile delivery market, despite lacking delivery stations and operational qualifications at the time [1]. - Cainiao Network responded to Duoduo Grocery's challenge by filing a lawsuit for unfair competition, ultimately winning the case but only receiving a compensation of 5 million yuan, while Duoduo successfully established its own delivery network during the litigation [3]. - In response to Duoduo's market encroachment, Cainiao has initiated a subsidy campaign for delivery station operators, offering competitive incentives such as 0.2 yuan per package for six months, which has led to many stations returning to Cainiao [3]. Group 2: Strategic Focus - Cainiao is not solely focused on competing with Pinduoduo through subsidies; it is also leveraging its technological and first-mover advantages to focus on international expansion and technological innovation [4]. - The global business of Cainiao has surpassed 50% of its overall operations, covering nearly 200 countries and regions, and it has recently established a cross-border delivery network in the Gulf region [4]. - While the domestic market is highly competitive, Cainiao sees greater opportunities abroad, as e-commerce penetration in many countries remains low compared to China, positioning itself to provide superior service and value to international customers [6].