Core Viewpoint - The launch of NAN beauty, a high-end makeup brand co-created by Shangmei Co. and renowned makeup artist Chun Nan, marks a significant expansion into the professional makeup sector for Shangmei, following its successful ventures in skincare, maternal and infant products, and hair care [1][2][10]. Group 1: Brand Launch and Product Offering - NAN beauty was officially unveiled at a brand launch event in Shanghai, featuring Chun Nan as the brand ambassador and partner, showcasing the initial product line including "Black Coffee Primer Essence," "CP Concealer Palette," "Beginner Powder Cream," "Stick Foundation," and "Smart Research Honey Powder Cake" [1][2]. - The first batch of NAN beauty products is set to be available for purchase on Douyin starting September 9, coinciding with Chun Nan's first live streaming event [2]. Group 2: Brand Positioning and Philosophy - NAN beauty is positioned as a mid-to-high-end professional makeup brand, representing Chun Nan's first makeup brand after 25 years in the industry, emphasizing a philosophy of showcasing natural beauty without excessive effort [4][7]. - The brand's design philosophy, "Deconstructing Modern Beauty with Eastern Wisdom," aims to meet consumer desires for natural and authentic makeup experiences, encapsulated in the concept of "Eastern Light and Transparent Aesthetics" [4]. Group 3: Product Innovation and Technology - NAN beauty's product line focuses on technology to restore the skin's natural beauty, utilizing micron-level powder to reflect natural light, breathable membrane technology for oil control and moisture retention, and light-reflecting particles for precise concealing [5]. Group 4: Strategic Team and Talent - The collaboration between Chun Nan and retail expert Gu Mai creates a "golden combination," combining top-tier aesthetic and product expertise with commercial success capabilities, enhancing NAN beauty's competitive edge [6][8]. - Chun Nan's extensive experience and influence in the industry, along with Gu Mai's background in e-commerce and brand management, provide NAN beauty with a unique positioning in the market [7][8]. Group 5: Strategic Goals and Market Position - The establishment of NAN beauty signifies Shangmei's strategic upgrade, entering the mid-to-high-end makeup market and supporting its goal of reaching 30 billion by 2030 and 100 billion by 2035 [10]. - NAN beauty is positioned as a key driver for achieving these ambitious targets, leveraging the current market dynamics where international brands are retracting, and domestic brands with professional makeup artist endorsements are emerging as strong contenders in the high-end market [10].
布局高端美妆！上美股份联合春楠重磅推出化妆师品牌NAN beauty