杨远征：助力全运“出圈”广州“破圈”｜十五运365天365人

Group 1 - The 15th National Games will be held in November 2025 across the Guangdong-Hong Kong-Macao Greater Bay Area, serving as a significant opportunity to promote national fitness and high-quality development of sports [1] - The Southern Finance Media Group is collaborating with the organizing committee of the 15th National Games and the Special Olympics to highlight stories and expectations surrounding the event, aiming to enhance public awareness and engagement [1] - Guangzhou is positioned as the focal point for media attention and city development, with the provincial advertising group actively contributing to the city's branding and event promotion [1] Group 2 - The provincial advertising group is planning a series of interactive activities titled "15th Games · 15 Cities" to explore cultural connections between Guangzhou and 15 key cities nationwide, enhancing the event's visibility and cultural representation [2] - The group is also involved in the "City Partner" initiative, which aims to leverage the National Games for brand enhancement and collaborative growth opportunities for Guangzhou [2] - A new urban consumption IP called "New Eight Scenic Spots of Consumption in Yangcheng" is being developed to transform the excitement of the National Games into urban consumer vitality, supporting Guangzhou's goal of becoming an international consumption center [2]