YUM CHINA(US:YUMC) Sou Hu Cai Jing·2025-08-15 23:53Group 1 - The core viewpoint of the collaboration between Ele.me and East China Normal University is to cultivate interdisciplinary talents by launching a digital marketing laboratory that leverages AI technology for market insights and public opinion analysis [1][3]. - The partnership aims to combine academic resources and industry expertise, creating a practical platform for students in communication and journalism to apply their knowledge in real-world scenarios [3][4]. - Ele.me's initiative includes a systematic training program for students, enhancing their career prospects while establishing a talent base for AI applications in digital marketing and public opinion analysis [3][5]. Group 2 - The collaboration will focus on fine-tuning algorithms through extensive data annotation, improving the accuracy and responsiveness of public opinion analysis, and providing data support for industry decision-making [3]. - Ele.me's market public relations director highlighted the innovative potential of university students, emphasizing the importance of this partnership in addressing practical marketing challenges for platform merchants [3]. - The involvement of industry experts as external mentors will facilitate a reciprocal learning experience between Ele.me and the students, fostering a deeper understanding of industry practices [5].