“童年白月光”回归，麦当劳奶昔还能收割打工人吗？

Core Viewpoint - McDonald's has reintroduced its milkshake product in China after a long absence, but the return is limited to specific cities, stores, and a short time frame, leading to high demand and supply issues [1][3][5] Group 1: Product Return and Demand - The milkshake, a nostalgic product for many, was first introduced in China in 1990 and was discontinued in 2014, leaving fans disappointed [1][18] - The limited-time return from August 13 to 31, 2025, is only available in 13 flagship stores across designated cities [3] - Customers have reported long lines and insufficient supply, with some unable to purchase despite waiting early in the morning [5][10] Group 2: Pricing and Resale Market - The original price of the milkshake was between 9 to 10.5 yuan per cup, but due to high demand, resale prices have skyrocketed to 137 yuan per cup on platforms like Xianyu [6] - Reports indicate that the milkshake sells out quickly, often by 9 AM, and supply issues have led to cancellations of pre-orders [5][6] Group 3: Customer Experience and Feedback - Some customers who managed to purchase the milkshake expressed disappointment, describing it as overly sweet and lacking the original texture and flavor [11] - The nostalgia associated with the milkshake seems to be a significant factor in its popularity, as many customers reminisce about their childhood experiences with the product [12][13] Group 4: Historical Context and Market Position - The milkshake's discontinuation in 2014 was attributed to various factors, including declining sales and operational challenges related to equipment and ingredients [18][19] - The product's return is seen as a response to nostalgic demand, although the CEO noted that the initial lack of popularity was due to consumer preference for smoother beverages like cola [19]