TENCENT(HK:00700) 2 1 Shi Ji Jing Ji Bao Dao·2025-08-16 12:11Core Viewpoint - Guangdong is focusing on six key directions to transform its recently announced policy package into a catalyst for high-quality development in the online audio-visual industry, aiming to attract excellent projects to the region [1][2]. Group 1: Policy Measures and Industry Development - Guangdong has released several policy measures to enhance the online audio-visual industry, including increased financial support and the development of industrial parks [1][3]. - The province aims to establish Guangzhou as the "global live streaming capital" and Shenzhen as the "global digital audio-visual innovation capital" [1][3]. - The online audio-visual industry in Guangdong accounted for 1/7 of the national revenue last year, with a year-on-year growth of nearly 40% [3]. Group 2: Challenges and Opportunities - The industry faces challenges such as the quality and creativity of content generated by AIGC technology, which often lacks depth and uniqueness [2]. - Ethical issues related to copyright and misinformation are also prevalent, alongside increased reliance on technology that poses risks like data breaches [2]. - Despite these challenges, the online audio-visual sector is seen as a new growth area within the digital economy, with a market size exceeding 1.22 trillion yuan and a user base of 1.091 billion [2]. Group 3: Industry Collaboration and Innovation - Major companies like iQIYI and Douyin are actively engaging in the Guangdong market, with iQIYI establishing four immersive theaters and Douyin promoting local products through various initiatives [6][5]. - The province is fostering collaboration among enterprises and enhancing the ecosystem for digital content creation, with a focus on integrating local cultural elements into programming [7][8]. - Guangdong is also working on building a collaborative mechanism for the Greater Bay Area to enhance content export and stimulate innovation among the youth [8]. Group 4: Future Directions - The province plans to strengthen content quality, explore new consumption models, and enhance the overall service system within the industry [7][8]. - There is a call for more targeted policies and funding to support the development of high-quality programs based on local cultural heritage [7]. - The government aims to deepen the integration of culture and technology, while also improving talent recruitment and training to support industry growth [8].