Core Insights - The article highlights the competitive advantages of the Futian COCO Park, emphasizing its long-term operational success and market positioning as a premier shopping destination for Hong Kong consumers [1][2]. Group 1: Market Positioning and Customer Base - Futian COCO Park has established itself as a top shopping center for Hong Kong customers, leveraging its strategic location and continuous brand updates to attract foot traffic and sales [1]. - In 2023, the shopping center experienced a 42% year-on-year increase in foot traffic and a 31% increase in sales, with Hong Kong customers contributing significantly to this growth [1]. Group 2: Tax Refund Policy Impact - Starting January 1, 2025, Futian COCO Park will be the first in the district to implement an "immediate refund" tax policy, which is expected to further boost sales by enhancing the shopping experience for international visitors [2]. - Data shows that the "immediate refund" policy has a strong positive impact on consumption, with sales of tax refund items in Shenzhen increasing over 210% year-on-year in the first five months of the year [2]. Group 3: Company Performance and Forecast - The company is recognized as a benchmark in the Bay Area for pure commercial management, with a strong brand reputation among young consumers [3]. - Adjustments to the company's revenue growth and gross margin forecasts have been made, with the EPS predictions for 2025 and 2026 revised to 0.15 and 0.16 respectively, and a new EPS forecast for 2027 set at 0.17 [3].
星盛商业(06668.HK)：抓住港客北上及扩大入境消费政策机会 不断提高商场人气