二季度营收创三年新高，京东缘何加速增长？

Core Insights - JD Group reported its strongest quarterly performance in nearly three years, with total revenue reaching 356.7 billion yuan, a year-on-year increase of 22.4%, marking the highest growth rate since 2022 [1][3] - The core retail business generated revenue of 310.1 billion yuan, up 20.6% year-on-year, with an operating profit margin of 4.5%, the highest level during major promotional seasons [1][3] - New business revenue surged to 13.85 billion yuan, reflecting a staggering year-on-year growth of 198.8%, making it the fastest-growing segment [1][3] Revenue Breakdown - In Q2 2025, JD's retail revenue was 310.1 billion yuan, logistics revenue was 51.6 billion yuan, and new business revenue was 13.9 billion yuan [3][9] - The product revenue for Q2 2025 was 282.4 billion yuan, accounting for 79.18% of total revenue, with electronic products and home appliances generating 178.98 billion yuan, a 23.4% increase year-on-year [9] User Engagement and Business Efficiency - JD's active user count has seen double-digit growth for seven consecutive quarters, with user purchase frequency increasing by over 40% year-on-year, validating the effectiveness of the "high frequency brings low frequency" strategy [3][11] - The introduction of the food delivery service has significantly boosted user engagement, leading to increased traffic and user growth, particularly among younger demographics [11][15] Profitability and Strategic Investments - The net profit for Q2 2025 was 6.2 billion yuan, down from 12.6 billion yuan in the same period last year, primarily due to investments in new business strategies [12][13] - Despite short-term profit impacts from new business investments, management emphasizes the long-term growth potential and synergy with core operations [13][16] Supply Chain and Competitive Advantage - JD's robust supply chain is identified as a core competitive advantage, ensuring stable product supply and reliable delivery services [10][16] - The company aims to optimize costs and improve efficiency through scale procurement and product design, allowing for competitive pricing without relying on excessive subsidies [10][16] Long-term Vision - Management stresses that the food delivery business is a long-term strategic focus, aiming to build a sustainable business model over five to twenty years [15][16] - Future plans include enhancing cross-selling opportunities between food delivery and core retail, aiming to drive overall user growth and purchasing frequency [15][16]