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Core Viewpoint - Ele.me has officially upgraded all delivery riders to "City Knights," aiming to enhance their professional status, benefits, and societal recognition [1][5]. Group 1: Upgrade Announcement - The CEO of Ele.me announced the upgrade of all delivery riders to "City Knights" on August 17, emphasizing the importance of professionalization and respect for this emerging occupation [1]. - The initiative includes a comprehensive upgrade of rider protections, incentives, care, and development systems, along with plans for new uniforms [1][4]. Group 2: Rider Support and Benefits - The company has been increasing investments in rider services, including affordable meals, the establishment of over 100,000 rider stations, and the introduction of "one-stop service" rider apartments [3][7]. - The new "City Knights" plan will enhance standards, protections, and incentives for riders, with a focus on providing more options for retirement and medical benefits [3][7]. Group 3: Community Engagement and Recognition - Ele.me plans to collaborate with industry partners to provide special rewards for riders' acts of kindness and support for families in need, including educational and medical assistance [3][5]. - The company aims to foster a sense of pride and recognition for riders, encouraging societal appreciation for their contributions [5].