苹果新店上千人排队，有人凌晨打地铺，保温杯转手卖558元

Core Insights - Apple opened its third retail store in Shenzhen on August 16, 2023, marking its 58th store in Greater China, indicating a strategic expansion in a key consumer market [1][10]. Group 1: Store Opening and Consumer Response - The opening event attracted significant crowds, with reports of thousands of people queuing, some arriving as early as 4 AM to secure a limited edition insulated cup featuring the Apple logo [4][8]. - The limited edition cups were quickly listed for resale on platforms like Xianyu, with prices ranging from 288 to 558 yuan [4]. Group 2: Market Performance and Strategy - The retail environment in Qianhai, where the new store is located, is robust, with a reported retail sales total of 33.917 billion yuan in the first half of the year, reflecting a 17% year-on-year growth [8]. - Despite closing a store in Dalian due to declining foot traffic, Apple continues to open new locations in major cities across China, demonstrating a commitment to investment in the region [10]. - Apple's market share in China has seen a slight decline, with Q2 2025 shipments at approximately 10.1 million units, representing a 15% market share, down 1 percentage point year-on-year [10]. - Recent financial results indicate a recovery, with Q3 2025 revenue of 94.036 billion dollars, a 10% increase year-on-year, and Greater China revenue of 15.369 billion dollars, up 4% [10][11].