看天下新刊 | 请查收：一份来自雷军的“打不倒”秘籍

Core Insights - Lei Jun's journey is marked by significant achievements and challenges, showcasing resilience and strategic thinking in the face of adversity [2][4] - Xiaomi's recent product launch, the Yu7, achieved over 200,000 orders within three minutes, indicating strong market demand and positioning [1] - The relationship between Xiaomi and its consumers, referred to as "Mi Fans," is characterized by a deep emotional connection and loyalty, akin to that of idols and their fans [5][7] Group 1: Company Performance - Xiaomi's Yu7 launch orders surpassed the total sales of the Li Auto L7 for three months, highlighting its competitive edge in the electric vehicle market [1] - The company's stock faced a significant decline, losing nearly 130 billion HKD in market value following a crisis, illustrating the volatility in the tech sector [2] Group 2: Consumer Engagement - "Mi Fans" exhibit a strong sense of ownership and emotional resonance with the brand, which contributes to Xiaomi's unique market position [4][5] - The company's marketing strategy emphasizes high value for money, making it a prominent name in consumer electronics [9] Group 3: Internal Culture - Xiaomi fosters a culture of innovation and employee engagement, with a focus on genuine communication and passion for the brand [7][10] - The company's approach to employee satisfaction includes ensuring that their needs are met, which is reflected in their workplace dynamics [7]