丰田高管炮轰雷军！小米极致营销惹的祸？

Core Viewpoint - The controversy surrounding Xiaomi's marketing tactics, particularly regarding the "wheel-axle ratio" of the YU7 model, highlights the tension between marketing language and industry standards, as well as the competition for authority in the automotive sector [5][13]. Group 1: Marketing Impact - Xiaomi, led by Lei Jun, is known for its exceptional marketing strategies that generate significant online traffic and brand influence, as seen with the high demand for models like the SU7 and YU7 [3][5]. - The recent criticism from Toyota's executive regarding the misrepresentation of the "wheel-axle ratio" has once again placed Xiaomi in the spotlight, sparking widespread discussion on social media [5][9]. - The concept of "wheel-axle ratio" is not a new invention by Xiaomi but rather a term used in automotive design, which has led to differing interpretations between Xiaomi and industry professionals [7][9]. Group 2: Industry Reactions - The debate over the "wheel-axle ratio" reflects a broader issue of how marketing language can clash with established industry standards, raising questions about the credibility of Xiaomi's promotional claims [11][13]. - Other automotive companies, such as Dongfeng Nissan and Zhiji L6, have begun to adopt similar marketing language, indicating Xiaomi's influence on the industry [11]. - While Xiaomi's marketing tactics can generate immediate attention and product visibility, there are concerns that such approaches may undermine the brand's long-term professionalism and credibility [13].