Core Viewpoint - The company is undergoing a strategic transformation aimed at improving its operational efficiency and profitability, despite facing short-term losses and a reduction in store count [1][2]. Group 1: Financial Performance - For the first half of 2025, the company expects a net loss attributable to shareholders between 330 million to 380 million yuan, with revenue decreasing by no more than 25% [1]. - As of June 30, 2025, the total number of stores is projected to be 4,386, a decrease of over 700 stores compared to the end of the previous year [1]. Group 2: Strategic Adjustments - The decline in revenue and profit is attributed to three main factors: a shift towards a high-quality and cost-effective strategy, optimization of the store network, and increased one-time expenses related to asset impairment and stock incentive costs [1]. - The company is actively adjusting its product structure to lower gross margins and benefit consumers, while also focusing on closing underperforming stores and concentrating resources on advantageous locations [1][2]. Group 3: Operational Improvements - Starting in the second half of 2024, the company will implement a dual strategy of "high quality + high cost performance," launching promotional activities for sensitive fruit products and enhancing store service standards [2]. - The company has reported a stabilization and recovery in single-store sales, with expected double-digit growth in customer traffic and improvements in gross profit per store [2]. Group 4: Market Potential and Competitive Position - The Chinese fruit industry has a market size exceeding 1.2 trillion yuan, with a projected compound annual growth rate of 7.6% over the next five years, indicating significant growth potential [3]. - As a leading player in the domestic fruit retail market, the company has a strong foundation in supply chain management, brand effect, and operational capabilities, with over 300 global procurement team members and partnerships with more than 800 direct sourcing bases [3]. - The company has launched 46 proprietary fruit product brands, achieving a sales share of 14.7%, which enhances its competitive advantage and market share in a fragmented industry [3].
核心经营数据逐步改善、战略转型成效落地 百果园 迎来困境反转拐点